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You'll undertake significant pieces of academic work, demonstrating the critical, analytical and research skills. Your two options will enable you to develop specialist knowledge, understanding and techniques in your chosen area, preparing you for your future career or further studies.

Core units:

• Research in Business & Management: The unit provides an overview of research methods available covering both qualitative and quantitative approaches, with a particular emphasis on the development and delivery of ethical and sustainable research.
• Organisational Leadership: The aim of this unit is to critically explore leadership styles, theories and followership concepts in a range of organisational contexts.

Core units (choose one):

The Project choice(s) available will depend on the specialist pathway selected

• Dissertation:ÌýYou willÌýdevelop theÌýknowledge and understanding of project and change management through aÌýdissertation focusing on a business or societal problem or opportunity of yourÌýchoice.ÌýÌý
• Reflective Practitioner Project: This unit aims to develop your knowledge and understanding of workplace and career-related challenges, as well as your critical thinking and writing skills, through a reflective project focusing on your placement year.
• Consultancy Project: This unit gives you the opportunity, individually or as part of a team, to work on a real-life project brief, putting into practice your project management and CRM skills, to deliver a product, service or outcome for your client.
• Entrepreneurship Project: Students who select the Entrepreneurship pathway have the opportunity to put into practice their entrepreneurial knowledge, understanding, tools and techniques to develop their own business idea.
• Hacking for Sustainability Project: This is a team-based consultancy-style project, which gives you the opportunity to work on challenging sustainability problems being faced by large organisations, such as the MoD. This Project involves working in a team, as well as with stakeholders and a client, and includes a mix of 'real-life' individual and group deliverables
• Applied Business Project:ÌýThe Applied Business Project is an independently-managed unit, which aims to develop and enhance your self-management, critical thinking, analytical, evaluative and reflective skills, as well as your personal commitment, resilience and resourcefulness. The unit further aims to enhance your ability to make assumptions, manage information gaps and tolerate ambiguity, complexity and uncertainty.

Please note that the options you can take will depend on the subjects you have studied prior to joining the course and will be attached to a subject-specific specialist pathway.

• International Economics:ÌýProviding you with a comprehensive and broad introduction to international trade, finance, and trade policy and trade institutions, you will gain a basic understanding of international trade economics and rules, as well as the politics and institutions that go behind the economics.
• Investment Management:ÌýYou'll explore the current features of capital markets and savings products which will prepare you for business and personal investment.
• Advanced Accounting Theory & Practice:ÌýThis unit will develop your understanding of the theoretical aspects of financial reporting and teach you how to apply this to technical issues.
• Entrepreneurship & Business Ventures: Learn how individuals and teams build on opportunities to create new businesses or transform existing ones by undertaking entrepreneurial activities.Ìý
• Managing Innovation: You'll begin to understand how managing different contexts of innovation is an important step to becoming an effective manager or entrepreneur in today’s business world.
• Global Operations Strategy: This unit will educate you on how to deal with strategic global operations issues, developing an understanding on how global strategies can be devised and implemented.
• Global Supply Chain Management: Supply chain management is the fastest growing area of business today, and this unit aims to develop a strategic understanding of global supply chain management through planning, sourcing, making, delivering and returning products and services.
• Contemporary Issues in HRM: The main contemporary issues and themes within human resource management will be covered in this unit, providing you with an understanding of the role of an HR professional and the key aspects of 'adding value' to an organisation through enhancing performance.
• SHRM in Context: Looking at the strategic role of human resource management and key issues within the area, this unit will critically evaluate how HRM can be used within business strategies while covering global factors.
• International Management: With a large focus on practical aspects of management, this unit will teach training and development in the contemporary global organisation, looking at global management policies, practices and processes.
• Global Strategic Marketing: By helping you to develop the ability to think critically about real-world marketing scenarios and use market information to make informed decisions and recommendations, you'll be provided with skills in strategically managing the key elements of global marketing.
• Digital Marketing: The ever-evolving topic of digital marketing has become the dominant form of marketing in the majority of organisations and this unit will equip you with technical skills and the conceptual understanding of how to engage effectively to see results
• Buying & Merchandising: By critically analysing industry data, you'll understanding of the concepts, functions and processes of buying and merchandising, in theory and practice with a global context.
• Fashion Business: This unit is particularly for students with a strong interest in embarking on a career that involved some element of fashion, equipping you with a broad awareness and appreciation of how the fashion industry is evident within all areas of the business.
• Advanced Project Management: Providing an understanding of the role of project management, this unit focuses on the challenges, controversies, opportunities and debates around managing projects, within the organisational, social and environmental contexts in which they are located.
• Public Finance & Policy:ÌýAs Nation-States begin to raise taxes to address unprecedented levels of public debt, we will consider their decisions, targets, and taboos. We will debate the underlying principles and theories on which our tax policies have evolved. This unit aims to provide a technically and academically challenging examination of public finance, in theory and in practice.Ìý

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments inÌýindustry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively pleaseÌýcontact usÌýfor assistance.

We select candidates for this course by looking at your application; there are usually no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on ourÌýhow to applyÌýweb pages.

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, reference and personal statement.

Our offer-making will typically be based on your most recent qualifications, including any required subjects where applicable. We'll consider all qualifications when assessing your application, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will confirm your place.

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 5 Higher Apprenticeship in a relevant subject areaÌýand is recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website.Ìý

Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.

Our Business and Management graduates perform well once they enter the world of work in sectors such as finance, retail, recruitment and business,Ìýthanks to the focus on practical skills as well as business theory.

They work for a wide range of companies, including Bravissimo, Ceuta Healthcare, Enterprise, Lloyds Bank, Opus Recruitment,ÌýPentalever, SavillsÌýandÌýTesco, among others.

You will be able to apply for a range of positions after graduating, including:

• Account Manager
• Admin Manager
• Business Analyst
• Consultant
• HR Assistant
• Team Leader
• Operations.

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit ourÌýpostgraduate sectionÌýfor further details about our range of Master’s degrees.

Research degreesÌý

If you are a BU graduate you are eligible for aÌý20% ‘loyalty’ discountÌýon the published fees for furtherÌýprogrammesÌýwith us!ÌýÌý

Depending on your qualifications and experiences, you can choose to undertake aÌýMResÌýor PhD level research degree. ²¤ÂÜÊÓƵ has a strong business research foundation withinÌýourÌýDepartment of People & Organisations throughÌýa number ofÌýresearchÌýcentres, which explores theory, education and professional practice.Ìý

VisitÌýourÌýpostgraduate research coursesÌýfor further details about research degree options with the ²¤ÂÜÊÓƵ Business SchoolÌýand the funding options available.Ìý

What’s included in your tuition fee?

Your tuition fee covers expenses associated with your course including tuition materials, access to facilities, mandatory field trips and the following:

• Materials for laboratory and mandatory field-based teaching activity.
• Support for finding placements (UK or abroad) and fieldwork, and non-financial support whilst on placementÌýif this is part of your course of study
• A range of student services – advisors, help desks, counsellors, placement support and careers service
• TheÌýLibrary – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
• Access to Brightspace, our virtual learning environment, which offers a responsive and personalised learning experience with powerful learning analytics capabilities, integrated social media and advanced video features.
• IT labs (some open 24/7), wireless network, AV equipment to borrow
• Free software download to your personal device of Microsoft Office 365 ProPlus while you are studying, as well as access to applications provided on AppsAnywhere, subject to licensing and compatibility restrictions
• Peer Assisted Learning (PAL) scheme
• Disability and additional learning support,Ìýaccording to individual circumstances.
• The BU Language Centre to help you develop/improve foreign or English language skills
• 24 hours a day, 365 days a year security team.

​Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by yourÌýtuition fee:

• Laptops, tablets and mobile devicesÌýand any software used on personal devices. Access to a personal computer is strongly recommended for your study. If you are experiencing financial difficulty, visit our website for information regarding hardship funds.
• Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of textbooks and online resources, free of charge. The Students’ Union shop stocks a wide range of stationery supplies.
• Accommodation and living costs. Our accommodation price guide can be found on our website.Ìý
• Travel costs to and from the University campus. An annual bus pass is included in your rent if you are living in halls of residence/Unilet accommodation or mayÌýbe purchased separately.
• Travel costs to and from your placement (both in the UK and overseas). Information about funding your placement year can be found on our website.
• You will need to meet the cost of any Enhanced Disclosure and Barring Service (DBS) check if required by your placement setting, including any Post Office verification changes.Ìý
• Clothing or equipment costs required for your placementÌýif this is part of your course of study.
• SportBU membership.

While all aspects of the programme, including required field trips, are included in the fee, additional, optional or extra curricula activities may be available for which a student contribution is required.

If you need to repeat one or more units during your studies (with or without attendance)Ìýthe pricing will be pro-rataÌýof the full-time fee.

Dr Mehwish Mufti holds a PhD in Organisational Behaviour and Human Resources. She is a #BUProud graduate and holds distinction in MSc. IBM and a successfully completed, fully funded scholarship from BU for her PhD in Organisational Behavior and HR. She has recently joined BU as a lecturer in Business and Management in Department of People and Organisations. She has a passion for innovative teaching methods, such as Lego ® serious play ® and interactive learning technology for introducing and learning new concepts and skills, where students are at the heart of learning process. Her research has looked at interdisciplinary concepts from Psychology, Cognitive Science, and Behavioral Science which can influence individuals’ decision making and feedback-seeking behavior. She has taught in BU’s Business School, as well as Media School, at both undergraduate and postgraduate levels on units such as Marketing, Media and Communication, and has supervised research projects. She has lived and worked in Pakistan and England. She has worked in a business consultancy firm, retail banking, and social development sector including UNDP.

Mark Ridolfo is a Principal Academic in Human Resources & Organisational Behaviour, within the ²¤ÂÜÊÓƵ Business School. A passionate, student-oriented innovator, Mark has been lecturing at ²¤ÂÜÊÓƵ since 1992.

Living and working in France, Germany, Italy and China has helped inform Mark’s main interests of cross-cultural communication and management.

He also delivers courses in professional effectiveness – specialising in presentations, report writing, online communication, and negotiation.

Dr Ediz Akçay is a Lecturer in Digital Marketing at the Faculty of Management. He has an MSc in International Business Management from ²¤ÂÜÊÓƵ and BA in Economics from Bogazici University, Turkey. He recently finished his PhD research about brand alliances and value co-creation at ²¤ÂÜÊÓƵ.

Dr Ediz Akçay has more than 10 years of professional experience working in marketing-related roles in Turkey and the UK, and received several international awards for the projects he contributed.

He is currently teaching the following units: Digital Marketing Fundamentals (UG), Digital Marketing and Communications (UG), Digital Marketing (UG), Principles of Marketing (UG), Research Methods (UG) He welcomes prospective PhD applicants interested in conducting research in the areas related to digital marketing.

Sukanya Ayatakshi-Endow is a Senior Academic in Entrepreneurship within the Business School at the Faculty of Management. She is passionate about the power of enterprise in bringing about social change and works closely with various local organisations in developing values-driven and purpose-led enterprises. Sukanya has set up the BU Social Entrepreneurs Forum, in association with the Association of Sustainability Practitioners and Poole Bay Rotary Club, to consolidate support for the local and regional social enterprises.

Sukanya is a Senior Fellow of the Higher Education Authority and a Fellow of the Chartered Management Institute.

Sukanya's current research interest include Entrepreneurial Finance; gender issues in enterprise; AI in entrepreneurial decision making and social enterprises.

Dr Parisa Gilani is an emerging thought leader and Principle Academic in Human Resources and Organisational Behaviour. Her research interests primarily centre around leadership, leadership development, gender and diversity. She is particularly interested in qualitative means of assessing the impact of leadership interventions and the enactment of gender and leadership in male dominated industries. Parisa has a keen interest in extending our understanding of leadership to non-Western contexts. She has researched and delivered workshops in Iran, Denmark and China. She is keen to supervise Doctoral students in any of the areas listed above.

Parisa is also an educator and Programme Coordinator for the MSc in Management with HR and Academic Lead for the BU Certificate in Programme Leadership. In 2022 she won the Vice Chancellor's Award for 'Inspiring Learning'.

Juliet is a Professor in the Department of Marketing, Strategy and Innovation. Her research interests lie in the areas of consumer behaviour, decision making in relation to consumer choice, and food and drink research. She has researched areas in relation to local and regional produce, sustainable food, and food waste, receiving grants from Defra, The Crown Estate and BA Leverhulme to do so. She is currently involved in projects looking at 1) food related lifestyles, and 2) consumer attitudes towards less familiar foods such as seaweed.

Juliet is Editor-in-Chief of the Journal of International Food & Agribusiness Marketing. She has published a number of journal papers in internationally renowned journals such as the European Journal of Marketing, Journal of Business Research and Journal of Marketing Management. She has examined a number of PhDs and is currently supervising five PhDs across a range of consumer behaviour, food, and digital marketing subject areas at ²¤ÂÜÊÓƵ.

Juliet Memery joined ²¤ÂÜÊÓƵ as Professor in Marketing in 2013. Before coming to Bournemouth she was Associate Professor and Marketing & Entrepreneurship Group Leader at Plymouth University. Prior to academia Juliet worked in design for companies based in both Europe and Africa, and has continued to keep close links with industry through consultancy, research collaboration, and knowledge transfer partnerships.